Into Drive focuses on diversifying revenue by targeting ads and groceries through TechCrunch.
The Future of Ride-Hailing: How inDrive is Revolutionizing the Industry with a "Super App" StrategyIn an era where ride-hailing companies are facing intense competition and shrinking margins, one company is taking a bold step forward. inDrive, a Mountain View-based firm, has announced its plans to diversify revenue streams by introducing advertising and grocery delivery services across its top 20 markets. This strategic move marks a significant shift towards building a "super app" that not only offers affordable transportation but also provides users with a range of high-frequency services.
The ride-hailing industry is no stranger to challenges. With the likes of Uber dominating the market, companies like inDrive are under pressure to innovate and differentiate themselves. However, inDrive's approach is refreshingly unique. By leveraging its peer-to-peer negotiation model, which allows riders and drivers to agree on fares directly, the company has built a reputation for affordability. But it doesn't stop there.
InDrive's "super app" strategy aims to add higher-frequency services such as grocery delivery to its existing mobility business. This move is particularly significant in emerging markets like Pakistan, where urban consumers are increasingly turning to app-based delivery due to busy lifestyles and limited time for shopping. By partnering with local dark-store operator Krave Mart, inDrive plans to offer over 7,500 products across major cities like Karachi, Lahore, and Islamabad.
The company's focus on in-app advertising is also a strategic move. With hundreds of millions of impressions generated from mid-2025 tests, inDrive has proven that its platform can attract global consumer brands and banks. The initial rollout will focus on placements within the app, including during waiting periods after ride bookings and while passengers are en route. This approach ensures high engagement and sustained attention from users.
Pakistan stands out as a key market for inDrive's "super app" play. With rising demand for quick commerce and an existing large user base, the company is poised to capitalize on this opportunity. Since launching in 2021, inDrive has steadily expanded its footprint in Pakistan, with ride volumes increasing by nearly 40% year-over-year in 2025. Deliveries through its courier services grew 67% in the first half of the year, demonstrating the company's potential for growth.
InDrive's commitment to Pakistan is also evident in its capital deployment strategy. With a $100 million multi-year investment program announced in late 2023, the largest share has been directed towards Pakistan. This significant investment underscores the company's confidence in the market and its ability to drive growth.
As we look to the future of ride-hailing, it's clear that companies like inDrive are leading the charge. By embracing a "super app" strategy that combines mobility with high-frequency services, they're not only diversifying revenue streams but also enhancing user engagement. With advertising and grocery delivery on the horizon, inDrive is poised to revolutionize the industry.
As we await the next chapter in this story, one thing is certain – the ride-hailing landscape will never be the same again. InDrive's bold move towards a "super app" strategy is a testament to innovation and adaptability in the face of intense competition. As we continue to navigate the ever-changing world of mobility, it's exciting to think about what the future holds for this pioneering company.
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